Instagram Image Size Guide - Complete Size Specifications and Adjustment Tools

Composition Requirements

Square composition requires a balance in the image, suggesting that the main subject should be placed in the center. You can use the rule of thirds to create a more interesting visual effect. Symmetrical composition is particularly effective in square format.

Visual Effects

Due to the widespread nature of square format, it requires a unique creative approach and high-quality production to attract attention. Pay attention to the image's depth and detail, and use white space effectively to increase visual impact.

Professional Advice

Square format is the traditional and reliable choice on Instagram. It's recommended to keep important visual elements within the 800×800px range in the center, ensuring they are fully visible in various scenarios. When posting multiple images, maintain consistency in style and color.

Safety Precautions

Although square format is widely used, it's important to consider how it will appear on different devices. Avoid placing important information on the edges and leave enough safe margins. If text is included, use a larger font size to ensure readability.

Content Optimization

Square posts appear next to other content in the Feed, so it's important to use a striking color or unique composition to increase visibility. Ensure that the main content remains clear and visible even at smaller sizes.

Composition Requirements

Vertical composition requires special attention to layer arrangement, utilizing natural visual flow from top to bottom. Main elements should be placed in the upper half, with the lower half used for details or background.

Visual Effects

The vertical format provides more vertical space to showcase richer details. Pay attention to vertical extension, and use gradients or layered design to add visual depth.

Professional Advice

Portrait posts are best suited for content that requires detailed display. It's recommended to place the most visually impactful elements in the upper half, using the lower half for supplementary information or to create atmosphere. When posting multiple images, maintain a consistent composition style.

Considerations

Since portrait posts may be cropped in preview, it's advisable to leave sufficient top and bottom margins when designing. Text content is best placed in the middle area to avoid placing critical information at the top or bottom.

Content Optimization

Portrait posts stand out prominently in the Feed, making it a great opportunity to showcase content effectively. You can utilize creative composition and typography to guide viewers through the entire image.

Layout Requirements

Important elements should be placed in the central safe area, avoiding edges. Horizontal composition requires special attention to left-right margin balance, ensuring visual focus stands out. Recommended to use the rule of thirds for more dynamic composition.

Visual Effects

Use high-quality image materials to ensure clarity and detail presentation. Consider color matching and contrast to enhance visual appeal. If using text, choose clear, readable fonts and ensure good contrast with the background.

Professional Advice

Landscape posts are best suited for telling brand stories and showcasing product series. It's recommended to place important information in the center of the image and use a contrasting color scheme to enhance readability. When designing a multi-image carousel, ensure that the images are visually consistent.

Considerations

Before publishing, it's important to preview the content on multiple devices, especially mobile screens. It's recommended to prepare multiple size versions to accommodate various platforms. If text is included, ensure that the font size is appropriate and not too small or too flashy.

Multi-device Compatibility

Before publishing, it's important to check the display on different devices, especially mobile screens. It's recommended to prepare multiple size versions to accommodate various platforms.

Cover Design

A well-designed cover is crucial for improving click-through rates. Choose the most attractive frame from your video or create a dedicated cover image. Ensure main elements remain clear even at small sizes.

Professional Advice

Use high-quality recording equipment to ensure video clarity. Pay attention to video pacing, with the first 3 seconds being crucial for capturing audience attention. Use text and subtitles appropriately to enhance content readability.

Important Notes

Reserve interface safe areas to prevent important content from being covered by function buttons. Audio quality is equally important - ensure clear sound and appropriate background music. Consider adding subtitles to enhance the silent viewing experience.

Content Optimization

Maintain consistent posting frequency to build audience habits. Monitor analytics to understand optimal posting times and popular content types. Engage with viewers, encourage comments and shares to increase content reach.